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Instant, Qualified Customers: Pay Per Click 101 | Business

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Instant, Qualified Customers: Pay Per Click 101
Business, Events
Instant, Qualified Customers: Pay Per Click 101

May’s 2E Network, A Social Media Workshop will focus on bringing qualified leads to your website through advertisements known as Pay Per Click on Friday May 6.

“Instant, Qualified Customers: Pay Per Click 101” is the title of the Friday 2E Network Workshop on May 6th with guest presenters Paige Brockmyre, Shawn Willson and Ernie Davis from Next IT.  “The value of a commercial website is only as good as the traffic that sees it,” stated Willson, going on to explain that this workshop will introduce attendees to the “Pay Per Click” advertising world. “Unlike other forms of advertising, the web allows advertisers to only pay for qualified leads….” Viewing the “Pay Per Click” models available on various websites, focusing on Google Adwords, during the workshop, will allow attendees to gain a better understanding of this advertising method.  Willson continued, “In this briefing, you’ll learn the components of a Pay Per Click campaign, how to get started, how to optimize the campaign, and mistakes to avoid.”

Shawn Willson will be co-presenting the topic with Ernie Davis.  Shawn has been working in the IT & Web field for 8 years in Michigan, focused on the SMB market.  Ernie is a an SEO expert, and a Google Adwords Certified Professional.

If interested in attending The Chamber’s 2E Network, A Social Media Workshop, register by calling 616-842-4910 or email Courtney at colson@grandhavenchamber.org.  Held at JSJ Corporation’s Lower Level Training Room at 7:30am, the cost to attend is $15 for Chamber Members, $20 for community members.  A continental breakfast is provided and attendees are encouraged to bring a laptop or smart phone if available.  

2E Network, A Social Media Workshop is program of The Chamber of Commerce Grand Haven, Spring Lake, Ferrysburg.  The Chamber understands the importance of social media for local businesses and the community, bringing in qualified guest presenters to educate attendees on various topics at these workshops.  Held the first Friday of the month from 7:30am-9:00am, those interested in more information, attending, or presenting should call 616-842-4910 or email colson@grandhavenchamber.org.

Business, Events